MK230:
Contact Information
MKTG 14, Lamb, Hair, and McDonald in Mindtap
Technology Requirements
Access to a computer with the following specifications are the minimum requirements in order to be able to perform successfully in a hybrid or online learning environment, as well as in many courses offered face to face. Some academic programs may require additional software.
Device Types
Laptops, desktops running Microsoft Windows or Apple macOS are recommended as your primary device
Tablets running Windows may be acceptable if it meets requirements below
Google Chromebook devices are not recommended as your primary device
Devices running Android, Apple iOS (iPhone/iPad) or other operating systems are not recommended as your primary device
Description:
This class is an introduction to the field of marketing. The course focuses on the four Ps of Marketing: product, price, place and promotion. Also examines the role of research, market segmentation, and buyer behavior in consumer and industrial markets. Scope includes the marketing environment, the global aspects of marketing, and consumers. This course is the prerequisite for all other marketing courses.
Course Delivery Format:
This course is a totally online course. An online course is not taught in the traditional way. We will always meet in a virtual contact space through the Blackboard Learning Management System and through Mindtap. Each class week will have participation and engagement requirements that must be completed during that week as determined by your instructor.
To stay in compliance with state and federal regulations and accreditation agency standards, the College is required to maintain accurate attendance records in all courses. Online courses are no different from classroom courses in this regard; however, participation must be defined in a different manner. Student "attendance" in online courses will be defined as active engagement in the course as described in the course syllabus. This may mean taking a timed online quiz, participating in discussion boards online wikis and blogs, completing and submitting an assignment(s), participating in group projects, etc. Online courses will, at a minimum have weekly mechanisms for student participation and engagement, which can be documented. Simply logging into the course does not constitute academic engagement.
Class Objectives:
- Students will obtain an overall understanding of the marketing principles and the impact of the marketing concept.
- Students will be able to define and explain how various environmental forces affect the elements of the marketing mix.
- Students will be able to explain the process of selecting and evaluating target markets.
- Students will be able to discuss the major factors that influence customers buying decisions.
- Students will be able to identify the four elements of the marketing mix and how they relate to various marketing activities.
Week beginning:
1/13 Chapter 1
1/20 Chapter 2
1/27 Chapter 3
2/3 Chapter 4
2/10 Chapter 6
2/17 Chapter8
2/24 Chapter 10
3/2 Chapter 11
3/10 Spring Break
3/17 Chapter 12
3/24 Chapter 14
3/31 Chapter 15
4/7 Chapter 16
4/14 Chapter 17
4/21 Chapter 18
4/28 CH19 and Final Project Introduced
5/6 FINAL PROJECT DUE BY NOON
This syllabus is subject to change.
A minimum of three hours of student work per week is expected for each credit hour awarded for the class. This means that students enrolled in an online 4 credit hour course over a full semester should anticipate spending at least 12 hours of work each week to complete the requirements of the course.
Final Project 40 points
Weekly “Why Does it Matter to Me?” 1 point each
Chapter “Learn It” Point totals vary
Chapter Assignment 25 points each
Weekly Case Study 12 points each
*You can access your grade easily in MindTap at any time.
Grade checks for coaches can be done by showing them your grade in Mindtap.
Instructor Course Policies
All students enrolled in online courses must log in to the course(s) on Blackboard and complete any assignment(s) or other activities, to be determined by the instructor, that are required during the first week.
Attendance is required for all class weeks. In the case of online courses, “absences” shall be defined as “non-participation.” Non-participation shall be defined as but is not limited to 1.) Not following the instructor’s participation guidelines as stated in the syllabus; 2.) Not submitting required assignments; 3.) Not contributing meaningful discussion in required chat rooms, discussion boards, or other online forums; 4.) Not participating in scheduled activities; and 5.) Failure to communicate with the instructor as required. Failure to attend as defined above constitutes an absence.
It should be noted that simply logging into the course does not constitute participation. Students must demonstrate that they are actively participating in the course by submitting required assignments, contributing to discussion forums, etc. as outlined above.
Copyright:
This course may contain copyright protected materials such as audio or video clips, images, text materials, etc. These items are being used with regard to the Fair Use doctrine in order to enhance the learning environment. Please do not copy, duplicate, download or distribute these items. The use of these materials is strictly reserved for this online classroom environment and your use only. All copyright materials are credited to the copyright holder.
Plagiarism Policy:
Plagiarism is defined as the representation of another’s words, ideas, concepts, research or creative production without proper attribution whether intentional or unintentional. It is the student’s responsibility to be informed about what constitutes plagiarism. Plagiarism can occur in the submission of one’s own work or in work submitted by a group.
Examples of plagiarism include the following:
- The submission of a paper not one’s own, including turning in a paper that has been purchased from a commercial research firm or obtained from the internet
- Copying word for word information without quotation marks
- Paraphrasing information (that is, the use of one’s own words with only minor changes to the original)
- Use of information not considered general knowledge without proper citation
- Listing of misleading or false sources on a reference page
- The use of a paper or project for one course that was previously submitted for another course, either at Wilmington or at any other institution
Plagiarism is a serious academic offense and carries serious academic consequences. Violations will be recorded by the Associate Vice President of Academic Affairs at the Main Campus and Vice President of External Programs at the Cincinnati Branch Campus.
When an instructor discovers plagiarism, the instructor will first consult with the Associate Vice President of Academic Affairs if a main campus student, or the Vice President for External Programs if a branch campus student, in order to determine if the student is a first-time offender. For first offenses, the instructor has the ability to determine the penalty for the offense. Students with academic integrity violations may not be eligible for academic awards and honors (i.e., Academic Honors, Dean’s List/Merit List, Green Key Honor Society, Quaker Impact Award, and other Honorary Societies). For a second offense or more, the Associate Vice President of Academic Affairs at the Main Campus or the Vice President for External Programs for students at the branch campus, will report the offense to the academic standards and appeal committee and gather evidence for a hearing with the student. It is possible that the student will receive a substantial reduction in grade for the course or will fail the course. Multiple instances could even lead to suspension or expulsion from Wilmington College.
There are many university, college and private websites students may consult about how to avoid plagiarism. Sites with particularly helpful suggestions can be found at:
http://owl.english.purdue.edu/owl/resource/589/01/
http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml
http://www.writing.utoronto.ca/advice/using-sources/how-not-to-plagiarize
http://www.princeton.edu/pr/pub/integrity/08/intro/index.htm
http://www.plagiarism.org/plag_article_preventing_plagiarism_when_writing.html
http://citationmachine.net/index2.php
Third-Party Software and FERPA Policy
During this course you might have the opportunity to use public online services and/or software applications sometimes called third-party software such as a blog or wiki. While some of these could be required assignments, you need not make any personally identifying information on a public site. Do not post or provide any private information about yourself or your classmates. Where appropriate you may use a pseudonym or nickname. Some written assignments posted publicly may require personal reflection/comments, but the assignments will not require you to disclose any personally identity-sensitive information. If you have any concerns about this, please contact your instructor.
As educators, the faculty of the Wilmington College Cincinnati Branches transmit knowledge through reading assignments, lectures, multimedia presentations, and more. When that transmission of knowledge is successful, students learn new ideas, concepts, and perspectives. But instructors seek feedback to verify that students have learned the new knowledge. Students take tests, make presentations, complete projects, write papers, and so on. We all experience education at its best when students’ complete assignments that demonstrate subject matter mastery.
When completing writing assignments in particular, the best way for students to prove their mastery of the subject matter is to write in their own words. When students internalize knowledge and restate it in individualized ways, the students demonstrate retention and understanding. Copying the words of a source, pasting those words into an assignment, and presenting those copied words as if they are the words of students only demonstrates skills at copying and pasting. Such plagiarism does not confirm that students have gained knowledge and put that knowledge into meaningful contexts.
Plagiarism is defined as the representation of another’s words, ideas, concepts, research or creative production without proper attribution whether intentional or unintentional. It is the student’s responsibility to be informed about what constitutes plagiarism. Plagiarism can occur in the submission of one’s own work or in work submitted by a group.
Examples of plagiarism include the following:
- The submission of a paper not one’s own, including turning in a paper that has been purchased from a commercial research firm or obtained from the internet
- Copying word for word information without quotation marks
- Paraphrasing information (that is, the use of one’s own words with only minor changes to the original)
- Use of information not considered general knowledge without proper citation
- Listing of misleading or false sources on a reference page
- The use of a paper or project for one course that was previously submitted for another course, either at Wilmington or at any other institution
Plagiarism is a serious academic offense and carries serious academic consequences. Violations will be recorded by the Vice President for External Programs.
When an instructor discovers plagiarism, the instructor will first consult with the Vice President for External Programs in order to determine if the student is a first-time offender. For first offenses, the student will receive no credit for the assignment that was plagiarized. Students with academic integrity violations may not be eligible for academic awards and honors (i.e., Academic Honors, Dean’s List/Merit List, Green Key Honor Society, Who’s Who Award, and other Honorary Societies). For a second offense or more, the Vice President for External Programs will consult with the instructor and other administrators regarding the appropriate penalty. It is possible that the student will receive a substantial reduction in grade for the course or will fail the course. Multiple instances could even lead to suspension or expulsion from Wilmington College.
There are many university, college and private websites students may consult about how to avoid plagiarism. Sites with particularly helpful suggestions can be found at:
http://owl.english.purdue.edu/owl/resource/589/01/
http://www.indiana.edu/~wts/pamphlets/plagiarism.shtml
http://www.writing.utoronto.ca/advice/using-sources/how-not-to-plagiarize
http://www.princeton.edu/pr/pub/integrity/08/intro/index.htm
http://www.plagiarism.org/plag_article_preventing_plagiarism_when_writing.html
Course Week
Wilmington College defines an online course week as one which commences at 6:00 A.M. each Monday and ends at 10:00P.M. the following Sunday. All weekly course requirements must be completed and submitted electronically in the prescribed manner to the course instructor no later than 10:00 P.M. each Sunday.
Each week’s assignments will be available to you on Monday. This will consist of videos, relevant current event readings, and assignments to test your knowledge of the chapters. All work that must be turned in is due by 10 P.M. on Sunday. I strongly encourage you to spread out the workload during the week. Plan to login to the course a few times per week to spread the work out a bit for yourself. Set aside time so that you do not become overwhelmed
There are 12 hours of student activity (reading, assignments, discussion forum participations, tests, etc.) each week.
Late work will be accepted up to one day late ONLY and will incur a 20 percent penalty.
Institutional and Program-Level Policies
All exams will follow the Final Exam Schedule. Students scheduled to take three or more final examinations on one day may request to arrange their examination schedule, so no more than two exams occur on one day.
Requests for early or late exams are considered only under extreme circumstances. Prior to the exam period, the student must file a written request on the Early/Late Exam Form available in the Student One Stop Center, Academic Records, and on the WC portal. The form must be signed by the Instructor and the Academic Dean, approving the alternate exam time. This process must be completed prior to the scheduled exam period.
Out-of-class Work Expectation A minimum of 2 hours of out-of-class student work is expected for each hour of in-class time for traditional face-to-face courses. For online and hybrid courses, the combination of face-to-face time and out-of-class work should be equal to 3 hours per credit hour per week. |
Instructional Course Delivery |
Academic Integrity Policy The use of generative AI is prohibited except where expressly allowed in assignment instructions. |
Academic Misconduct - Examples [10/24]
ACADEMIC CODE OF CONDUCT
This policy is directly related to the first Testimony, which is part of the Student Code of Conduct. “I will practice personal and academic integrity.” The initial responsibility for dealing with academic misconduct lies with the individual faculty member in whose classroom or course of study the offense occurs. The responsibility includes determination of the consequences for the offense. The goal is for faculty to confront cheating and plagiarism, to teach ethical behavior, and to provide an appropriate consequence based on the nature of the incident. Faculty are encouraged to explicitly address academic misconduct and its consequences in the course syllabus.
EXAMPLES OF ACADEMIC MISCONDUCT
A. Examination offenses include, but are not limited to, the following:
1.Taking unauthorized materials into or out of the examination room.
2.Leaving the examination room without authorization before completing an examination.
3.Talking in the examination room without authorization.
4.Discussing the examination outside the examination room during the course of the examination.
5.Attempting to observe the work of another student.
6.Taking an examination for another person or permitting someone else to do so.
7.Collaborating improperly by discussion, joint research, or joint effort in any way expressly prohibited by the instructor. This includes using a cell phone or other device to access information from another source or another student.
8.Improper knowledge of contents of an examination - No student shall knowingly acquire unauthorized knowledge of an examination or any part of an examination, or solicit, offer, or give information about any part of an examination.
B. Student work offenses include, but are not limited to, the following, which are expressly prohibited in the absence of prior written approval of the instructor or instructors involved:
1.Resubmission of work - Submitting work which has been previously submitted for credit.
2. Plagiarism - Submitting work done wholly or partly by another, including the unattributed copying of all or parts of a published work or internet document. Using generative Artificial Intelligence (AI) sources to produce work (when not expressly permitted) is also a form of plagiarism. Some instances of plagiarism are the result of ignorance rather than dishonesty. When plagiarism is encountered, the instructor should be sure that the student knows proper procedures for attributing content.
3.Prohibited sources - Consulting material or persons contrary to the directions of the instructor.
4.Improper collaboration - Engaging in any discussion, joint research, or joint effort of any kind expressly prohibited by the instructor.
5.Deception - Misrepresenting the authenticity of sources, citations, or principles in any written work.
6. Sharing work – Students who share their work with others are responsible for how that work is used. For example, if a student shares a paper with another student to help him or her understand an assignment, and that student submits the work as their own, the author of the paper shares responsibility for the plagiarism committed by the other student.
D. Other misconduct - Engaging in any other improper conduct as specified by the instructor.
E. Lying – deliberately providing false information relevant to academic matters, such as misrepresenting the inability to take an examination because of illness.
F. Disruptive or disrespectful classroom behavior – causing a disturbance in the classroom, interrupting instruction, speaking rudely or threatening students or faculty.
Class Attendance Policy |
ADA (Americans with Disabilities Act)
Students with Disabilities
In accordance with ADA (Americans with Disabilities Act Amendments Act of 2008 (ADA), Section 504 of the Rehabilitation Act of 1973), Wilmington College provides access through reasonable accommodations to students with documented physical and psychological disabilities.
Students who wish to access Services need to meet with the Director of Accessibility and Disability Services and provide verification of their disability. To register with Accessibility and Disability Services, students submit an Application for Services. In addition, the student must provide the Disability Verification form accompanied by current disability documentation from a licensed professional. For more information, contact the Director of Accessibility and Disability Services at accessibility@wilmington.edu or 937.481.2444, 114 Robinson Communcation Center.