Sport Management

The purpose of this class is to provide an overview of the sport industry that introduces the student to the basic fundamental knowledge and skill sets required of the sport manager to solve sport business problems. Focus will also be placed on understanding career options in the sport industry and preparing for employment. Identifies necessary competencies for sport managers.

An introduction to the exciting field of sports marketing and its role in society. The subject includes: marketing through sport sponsorships, endorsements, naming rights, licensing, marketing and management, marketing of sports segmentation, distribution product decisions, pricing, promotion and emerging issues in sports marketing.

This course is designed to provide students with an understanding of the role of digital media, communications, and public relations in the sport industry. The primary aim is to familiarize students with media relations, experience with photography, video streaming, production and marketing, creating, writing, editing, and publishing athletic publications and website as well as knowledge of statistical programs, Adobe Photoshop, InDesign, Premiere Pro, or other design/video production software, public relations, and community relations in sport 252 organizations and how these areas are integrated into the field of sport and the engagement of interdisciplinary thinking.

In this course, students will survey the Esports industry. Topics such as video game types and genres, the history of the games and organizations that drive Esports, positions in the Esports industry, as well as practical advice for starting and managing Esports teams will be discussed. This course introduces students to the business model framework in application of the Esports industry – the essential foundation of how to create value via solving problems and fulfilling consumers’ wants and needs. Students explore financial, legal & ethical, marketing, and operational issues surrounding the Esports industry. Finally, students explore career opportunities in Esports management.

This course is designed to examine aspects related to the Super Bowl/College Football Playoff/other trave site. Students will have the changed to experience Super Bowl/College Football week, the NFL/CFP Experience (interactive theme park) and game-day from behind the scenes. Students will have the chance to gain an understanding of what it takes to plan, organize, and execute a true sports mega-event. Primary areas of study include event management, organizational structure, operations and public relations. May be repeated four times for credit.

This capstone course focuses on the leadership principles for directing programs and facilities in sport management. This course is an analysis of effective management strategies and the body of knowledge associated with pursing career in sport management.  The course will introduce students to sport management career opportunities in the sport industry, and it encourages students to see sport principles as they apply to management, leadership style, communication, and motivation.  

Designed for students to explore career interests and develop professional skills. The course provides firsthand exposure to a sport management setting. The student will be exposed to a variety of sport management areas which may include: sales, sponsorship, fundraising, event planning, marketing, community and public relations, and sports media and information. Experiences may take place in public and private organizations, schools and athletic settings. A total of 12 credit hours of SM 470 or placement in SM495 Capstone Field Experience is required. SM470 Internship may be taken for 1-6 credit hours and the course may be repeated up to 4 times, not exceeding 12 total credit hours. An internship is an intensive career-oriented work experience related to a students' field of study that provides practical application for professional development, classroom knowledge and exposure to industry practice. 

This capstone course is a comprehensive, experiential learning experience in sport management. The course provides students with an opportunity to explore their career interests and apply classroom knowledge and skills in a professional setting.  The experience must be supervised by an approved supervisor and the course instructors.

A total of 12 credit hours of SM470 or placement in SM495 Capstone Field Experience is required. SM470 Internship may be taken for 1-6 credit hours and the course may be repeated up to 4 times, not exceeding 12 total credit hours.